Our Story

Dustin J Ross, then just 25 years old and working in commercial real estate, decided he could not be an observer. He approached several nonprofits and offered to help in any way; they responded, in essence: give us your money and go away. So he flew to the Ukraine border with a duffle bag of medical supplies which, to his surprise, rapidly made its way through local networks to civilians closest to the fire within 24 hours.

This solo mission turned into a US-based grassroots effort that used art, culture, and fashion as a mechanism to empower local Ukrainians with life-saving humanitarian aid while building a sense of humanity across borders. Across NYC, LA and Aspen, we created pop-up art galleries, fashion shows, and streetwear shops that enabled the direct delivery of $4.5 million in aid including generators, medical supplies, and ambulances.

Nearly 2 years later, the needs on the ground evolved, and so have we. We hired three full-time staff and got started on rebuilding the nation’s healthcare system.

We are building via modular construction a pediatrics hospital in Western Ukraine that will deliver high-quality medical services to a population of 120,000. This project is a proof-of-concept for a broader program. By scaling a network of template-based hospitals that are identical in planning concept yet adaptable to diverse regions and their needs, we aim to address Ukraine’s nationwide need for high-quality healthcare.

After finishing 12 months of pre-development work for the pediatrics hospital in Western Ukraine, we are seeking to capitalize the remaining construction costs to deliver and operationalize the facility by the end of 2025.